Kindle Immersive Store

Visual Design / UI|UX / Guideline Creation / Implementation


An interface for the Amazon Kindle devices. Designed to bring the wide variety of digital content stores together with Amazon's physical goods stores, for easier access by Kindle customers.

Designed with a goal of just giving a single entry point to customer's, I took the interface one step further, pushing Amazon to improve how it marketed all of its content in a more immersive and intriguing way. Through the development of not only the interface and style guide designs, I also helped create an assetting pipeline that allowed for marketing managers to execute quickly on the new aesthetic of the ad content.


    November 2013

  •    Client:

  •    Role:

    Concept thru Launch

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