Kindle Immersive Store

Visual Design / UI|UX / Guideline Creation / Implementation



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An interface for the Amazon Kindle devices. Designed to bring the wide variety of digital content stores together with Amazon's physical goods stores, for easier access by Kindle customers.

Designed with a goal of just giving a single entry point to customer's, I took the interface one step further, pushing Amazon to improve how it marketed all of its content in a more immersive and intriguing way. Through the development of not only the interface and style guide designs, I also helped create an assetting pipeline that allowed for marketing managers to execute quickly on the new aesthetic of the ad content.

  •    

    November 2013

  •    Client:

    Amazon.com

  •    Role:

    Concept thru Launch

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